Tag Archives: #bold

– Avoid Business #Friend-zoning like the plague

In case you did not know, you are fast on the slippery slope to economic ruin if you feel compelled doing something you do not want to do, but are compelled by fear to do it. It does not matter if that fear stems from potential loss of an opportunity or your wish to avoid ruining a relationship. You did not start your business because of fear, for, you risked everything, probably leaving other opportunities with different and better rewards to pursue your business. Why then are you suddenly seized with fear of loss?

Fear is devilish emotional blackmail aimed at ensnaring you so you could deviate from your plans to focus on doing something else that may result in your ultimate failure. By Nimroth Gwetsa, 31 October 2020. Continue reading

– The Small Business Pricing Conundrum

The biggest undoing of small businesses is their inability to configure, package and price products into different offerings. Of greatest concern even, is the failure to publish prices of their offerings, preferring, instead, to treat every sale as a special deal and quoting the price separately. Generally, there are times when it would be appropriate to adopt the auction-styled pricing strategy and others where upfront display of the price would be preferable. The key to success is in knowing and understanding the company’s target market and the appropriate response to meeting their needs. Growing small business managers need to perfect their pricing strategy to avoid inadvertently turning away potential customers. By Nimroth Gwetsa, 31 January 2018. Continue reading