The biggest undoing of small businesses is their inability to configure, package and price products into different offerings. Of greatest concern even, is the failure to publish prices of their offerings, preferring, instead, to treat every sale as a special deal and quoting the price separately. Generally, there are times when it would be appropriate to adopt the auction-styled pricing strategy and others where upfront display of the price would be preferable. The key to success is in knowing and understanding the company’s target market and the appropriate response to meeting their needs. Growing small business managers need to perfect their pricing strategy to avoid inadvertently turning away potential customers. By Nimroth Gwetsa, 31 January 2018. Continue reading →