Tag Archives: collaboration

GENERATING NEW REVENUE BY LEVERAGING EXISTING OFFERINGS

 141002 Pict of Cape Town Street 141002 Pic of Shacks of the Poor

(Pictures courtesy of African Globe: http://www.africanglobe.net/africa/cape-town-tales-city/)

We have heard politicians talk about South Africa having parallel economies[1]: one serving the well developed and the other, emerging sector of our society. The dichotomy should ideally result in active companies in the economy equally thriving in the development of new offerings and in the reuse of existing products and services. Reuse, in this case, referring to the creation of additional revenue by leveraging existing offerings and applying them in a different context. Writes Nimroth Gwetsa, 2 October 2014.

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