Let’s get first things out of the way. In South Africa, if you are a start-up targeting bigger businesses than yours as clients, you are more likely to fail in making any meaningful inroads towards your business success.

To make it as a start-up or small-business in acquiring bigger businesses as clients, you’d need to partner with bigger businesses already doing business with your targeted bigger business clients. Or you could expand your business by targeting ordinary consumers.

Targeting consumers can able your company “grow organically” and later become attractive to bigger businesses owing to yours having a solid customer base.

These expansion challenges are usually felt by small-businesses in the knowledge-based advisory consultancy service sector. However, smaller companies having a tangible physical product may not necessarily face the same challenges as those in the knowledge sector. Big business is more readily available to deal directly with them than they would be willing to do with smaller consultancies. By Nimroth Gwetsa, 29 August 2018. Continue reading →