Ultimately, what matters to any business is the ability to generate revenue. The more diverse the sources of revenue, the better the prospects for the business. Likewise, the fewer and narrower the sources, the higher the risks to the business.

Sometimes business earns income because it has superior offerings, capabilities and the brand, among others. Sometimes, earnings are from customer patriotism and sentimentality (loyalty, familiarity, proximity, tradition etc). Other times, out of the generosity and general good behaviour of employees.

One thing is clear, unless your business is a monopoly, arrogance, self-centeredness and unpleasantness towards customers will not bring them through the doors of your business. By Nimroth Gwetsa, 30 November 2019. Continue reading →