By Nimroth Gwetsa, 26 November 2015.

In the article “How To Detect Shady Deals Masqueraded As Good Deals”, we noted how developing companies could learn from and adopt sound principles from big businesses.

Not all big business behaviour should be copied owing to their destructive nature.

This article aims to identify some deplorable behaviour by big business to be avoided by emerging companies. This, to ensure emerging companies could one day rely on the power of their brand to attract business opportunities. Continue reading →